Instant campaigns are created and run one time, on-demand. Instant campaigns will not run again until you walk through the process of sending them. Instant campaigns are typically used for targeted marketing campaigns for patient/customer recall, filling empty appointments on the calendar, special one-time promotions or for our medical customers - to distribute patient education.
Beacon campaigns are always running. The beacon will pickup any of your followers who may have the My Local Beacon app installed and run any activated beacon campaigns triggered by your followers either entering or leaving your office. Beacon campaigns are typically used to provide welcome greetings and instructions when someone enters your office, or send a customized thank you note when someone leaves your office.